Making a website will require time and money. Before proceeding, you should ask yourself:
Are you seriously committed to expanding your sales to markets beyond your own community—to other parts of Mexico, to the United States and Canada, and to the whole world? For example, can you spend time responding to emails and receiving payments in foreign currencies.
If your business involves selling a product, can you ship it effectively? Is it light in weight and sturdy enough to arrive safely, and is its price high enough to justify shipping costs?
Can you read email regularly? If you intend to trade in foreign markets such as the United States and Canada, can you or someone you trust communicate in a foreign language such as English?
If you answer these questions with an unequivocal “yes,” you are ready to enter the global marketplace.
Even if you do not make direct sales through a website, having a presence on the web can be a great way to advertise your business to people near and far. Today more and more people consult the web before making consumer decisions, whether they are comparison shopping, looking for a business phone number, or just need a map to help them find a business.
It has been estimated that the number of people in Mexico who have internet access will increase from 20% to 70% in the next five years. Right now may be the time for you to start exploiting this growing marketing medium.
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